Interview with To Di For Bakery | Madison Wedding Photographer | Madison Wedding Desserts | Madison Bakery
I love supporting small businesses
I’m so excited to share this blog post with you! A few weeks ago I visited Diana, the owner of “To Di for” In Stoughton, she is a cupcake QUEEN and makes all of her own recipes, creates these stunning baked goods and has grown an incredibly successful business.
She sells her baked goods at Cool Beans on the East side of Madison regularly but her main bread and butter (see the pun I did there. :p ) is providing gourmet cupcakes for weddings!
Tell us a little bit about yourself, how did you get into baking and what inspired your business?
I’m Diana Matthews, or "Di" of To Di For. I'm a 27-year old southern transplant currently thriving in Stoughton, WI. I live with my husband, Aaron, and our two sweet fur babies, "Remy" and "Macie", who might as well be our children. It's a winding road that has led me to become a self-taught baker and entrepreneur. I’ve always loved cooking and baking but I never thought that it would be my career! I have a degree in Biology and had hopes of being a Physicians Assistant. Despite my work in the hospital and various shadowing/volunteering experiences I was not able to get into PA school. To Di For was actually born out of this season of disappointment and confusion. I was still working full time in the Operating Room when Aaron encouraged me to explore my talent and to see what it would take to start selling my baked goods. So thats just what I did!
When I started To Di For, the food laws in Wisconsin were some of the most stringent in the country. This was before the Cookie Bill had passed, so I had to come up with a Commercial Kitchen space to use before I could sell anything! This definitely taught me to be resourceful and creative since day one. I worked out of a church kitchen for the first 18 months that I was in business, and I've since transitioned to renting kitchen space from a restaurant that is only open for dinner. To Di For just celebrated its 2nd full year of business in November. I'm writing a business plan and excited about what the next months/years could hold!
What type of baked goods do you specialize in?
I specialize in gourmet cupcakes. To Di For carries all the classics but we REALLY enjoy drawing upon local and seasonal ingredients to inspire unexpected and creative flavors such as Peanut Butter & Jelly, Taste of Thailand, Hummingbird, and our newest Bourbon Butter Pecan.
What areas do you service?
Our kitchen (and pickup location) is in Stoughton, Wisconsin. We deliver to the greater Madison Area, and within a 2 hour radius for weddings. Delivery fees do apply! We also drop off cupcakes every Thursday at Cool Beans Cafe near East Town Mall. You can purchase our cupcakes there Thursday-Sunday.
What advice would you give to brides on deciding dessert options?
I'd advise brides to keep it simple... meaning pair your choices down to around 3 flavors. I know it seems overwhelming when we have nearly 40 cupcake flavors to choose from, but honestly your guests aren't going to know what they are missing. They are going to be excited about the 2-3 choices that you give them! I usually tell couples to have one chocolate and one non-chocolate option. If you do that, you are golden!!
My other piece of advice is to BOOK EARLY. It breaks my heart to have to turn people away because they contact me two months before their wedding and I've had their date filled up for months!
What is your favorite cupcake on your menu?
That is such a tough question. I feel like my favorite changes with the seasons. In the spring/summer its Lemon and Strawberry. Fall/ Winter might be pumpkin or Peppermint Mocha. There's one cupcake though, that carries a lot of sentimental value. Its my Grandma Imogene cupcake which is based on my Grandma's zucchini bread that she brought to every family gathering. I can't bake that cupcake without remembering her. I always have to bake myself off a mini.
What's the best way to get in touch with you?
You can find me on my website www.todiforbaking.com or on Facebook/Instagram @ToDiForBaking
Chocolate or Vanilla?
I think I'm turning into a Vanilla! Don't tell my mother... she's a self admitted "chocoholic"
Talented doesn’t even cover this lady’s skills. She is so amazing, please enjoy this interview and don’t just drool over the cupcakes, go pick some up and please go follow her on Instagram!